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SERVICES
One of the primary responsibilities of a public relations company/department is imaging.
This is done by formulating, developing and executing a full-fledged P.R. campaign
tailor-made to each company, project, and individual. Once goals are mutually established
with the client, press kits are created, which entails the conceptualizing the packaging
and writing such materials as biographies and corporate background as well as press
releases and/or descriptions of specific current projects, events, and newsworthy
announcements.
It is our task to deal with all media on a daily basis. This includes trade publications,
national and international press encompassing daily and weekly newspapers, magazines, wire
services, photojournalists, columnists, television (local and national) including news
coverage, talk and magazine format shows, and radio. An ongoing effort to establish and
maintain visibility in the marketplace on the industry and consumer levels will prevail.
Specific press announcements will be made as appropriate. This may include the scheduling
and coordination of press conferences and special events.
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